Tej Kohli Business Blog

Tej Kohli brings some e-mail marketing tips exclusively for you.

So, the secret is out! Email marketing is one of the most effective ways to promote your affiliate products. However, the trick is not just sending an email in anticipation that the recipient will make purchase. In fact, you have to plan your email marketing campaigns carefully in order to have maximum effect.

First of all, you should organize your mailing list properly. If you are collecting the addresses from different websites, you should make sure that you do not mix up the addresses from different sites. This is because the potential buyers subscribed from different websites will have different interest.

When you are launching your email marketing campaign, you are not just sending the message to everyone in your mailing list. Again, you have to have a basic idea on their interest.

When you are sending the messages to the people in the mailing list, you should never make the message too complicated. You should try to keep the message simple and easy to read. Of course you will also want to promote your affiliate products in your messages. However, you have to make sure that it will be a hard sell of the products. Besides, you should sometimes send some useful information to the subscribers so that they will keep opening your emails.

Besides, take care not to spam the email box of your subscribers. There is no need to send the subscribers five messages a day. Your subscribers may think that the messages are spams and will delete them without even opening them. In most cases one message a week will be good enough.

If you can do your email marketing well, you will certainly find that your affiliate income increases in a very short period of time.

So, try implementing these tips in your email marketing strategy today and see your business going great guns!

Tej Kohli business blog brings to you a recent study featured in Pew Internet and American Life .  Here are the prime highlights:

The latest Pew Internet and American Life featured report says that while Americans do product research online, the information they find doesn’t actually affect purchase decisions.

It means that while Americans do product research online in the specific areas of music, cell phones and real estate, they don’t like to think that the information they find online affects their purchase decisions.

Without that little qualifier, the stats are sobering:

* 56% said that they used the Internet to “research” music before buying, but only 7% said that the Internet’s information was a major influence in their decision.
* 39% researched cell phones online, but only 10% said that information was a major influence in their decision.
* 49% researched real estate online, but only 11% said that information was a major influence in their decision.
logically this is like saying “56% of people paid for and read Consumer Reports, but only 7% actually paid attention to what they read” or “only 7% later recognized that Consumer Reports introduced them to new products, gave objective reviews of their features, warned of potential problems with the product or the company and gave recommendations.”

As you dig deeper into the study, you see the real statistics come out. 11% of the general population said the Internet was a major influence in their real estate purchase decision—but 23% of those who used the Internet for research on their real estate decision said it was a major influence. 10% of the general population said the Internet was a major influence in their cell phone purchase decision—but of those who actually used the Internet, 27% said it was a major influence.

Also interesting: the survey found that, while few people go online to comment on the products after purchases, many music consumers (44%) actually go online to connect with the artist, review the music, share it or tell people about it after a purchase.

Internet marketing business is high and flourishing. Keeping the current scenario in mind, I, Tej Kohli take an opportunity to present the gen-next internet marketing trends that will rule the industry for the next decade.

Telemarketing hits back: PPC (pay-per-click) will be a passé. Direct interaction with customer will make a larger impact, increasing the sale prospects by almost 10 percent.

Feed marketing catch pace: With the ever-increasing use of RSS, the day is not too far off when the podcasts may employ the sponsorship model, or subscription, or do it plainly for the coolness factor, customer retention, or PR pop that you’ll get if you do it early enough.

E-mail marketing lives on: Unlike today, the future e-mail marketing scenario will be free of spam. Methods like paid e-mail postage may come into picture, but still it will remain the most popular means of marketing.

More sophisticated Agent software: State-of-the-art agent software will ease off lot of pressure from screening out relevant online information. This software will track down your surfing habits and will ask your preferences from time to time. Hence, your agent bringing you both B2B and B2C offerings will become a reality of today.

Audio/Video blogging: this trend has already begun to catch pace. Many popular blogs have included audio and video content features. This drift will mark a new epoch in the journalism and retail business sector too.

China’s crackdown on dissent in Tibet has spilled over to YouTube. Chinese authorities have blocked access to YouTube in an effort to limit coverage of violence in the Tibetan capital, Lhasa. Other online news sites have reportedly been blocked too.

China has claimed sovereignty over Tibet for hundreds of years. Following a military invasion in 1950, Chinese Communist forces took control of Tibet in 1951, in accordance with an agreement with the Tibetan government. The current unrest in Tibet flared up after the March 10 anniversary of a failed 1959 uprising by Tibetan Buddhists protesting Chinese rule.

Reporters Without Borders on Monday said that YouTube has been censored since March 16, after videos of street demonstrations in Lhasa were posted on the site. The press advocacy group also said that the BBC, CNN, and Yahoo News have been inaccessible over the past few days.

Reporters Without Borders also decried Chinese authorities’ refusal to allow foreign correspondents into the country and the expulsion of some 25 journalists already there.

“The freedom of movement for foreign journalists had been one of the few positive developments ahead of the Olympic Games, but this is now being flouted by the Chinese government facing Tibetan protests,” the press freedom group said. “Yet again the Chinese government is trampling on the promises it made linked to the Olympics and has preparing the ground to crackdown on the Tibetan revolt in the absence of witnesses.”

Google (NSDQ: GOOG) had relatively little to say on the matter. “We understand there are reports of users being unable to access YouTube within the People’s Republic of China,” a company spokesperson said via e-mail. “We are looking into the matter, and working to ensure that the service is restored as soon as possible.”

YouTube has been blocked before by countries like Burma, Brazil, China, Iran, Morocco, Thailand, and Turkey. Last month, Pakistan’s effort to censor the site for showing allegedly anti-Islamic material inadvertently disrupted access to the site around the globe.

While news about the uprisings has been censored from YouTube.cn (currently inaccessible from the U.S.) and various Chinese video sharing sites, Reporters without Borders notes that “one can find news Web sites on which racist comments have been posted about Tibetans, calling for the murder of the ’separatists.’”

The top search result for “Tibet” on YouTube.com at the moment is a video titled, “Tibet WAS, IS, and ALWAYS WILL BE a part of China.” It comes with over 32,000 comments in support of Chinese nationalism and against it.

Tej Kohli - Internet Marketing Columnist, TejKohli.biz

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Internet marketing is the latest addition to the Tej Kohli Blog. Read an introductory article on internet marketing from Wikipedia.