Tej Kohli Business Blog

Tej Kohli brings some e-mail marketing tips exclusively for you.

So, the secret is out! Email marketing is one of the most effective ways to promote your affiliate products. However, the trick is not just sending an email in anticipation that the recipient will make purchase. In fact, you have to plan your email marketing campaigns carefully in order to have maximum effect.

First of all, you should organize your mailing list properly. If you are collecting the addresses from different websites, you should make sure that you do not mix up the addresses from different sites. This is because the potential buyers subscribed from different websites will have different interest.

When you are launching your email marketing campaign, you are not just sending the message to everyone in your mailing list. Again, you have to have a basic idea on their interest.

When you are sending the messages to the people in the mailing list, you should never make the message too complicated. You should try to keep the message simple and easy to read. Of course you will also want to promote your affiliate products in your messages. However, you have to make sure that it will be a hard sell of the products. Besides, you should sometimes send some useful information to the subscribers so that they will keep opening your emails.

Besides, take care not to spam the email box of your subscribers. There is no need to send the subscribers five messages a day. Your subscribers may think that the messages are spams and will delete them without even opening them. In most cases one message a week will be good enough.

If you can do your email marketing well, you will certainly find that your affiliate income increases in a very short period of time.

So, try implementing these tips in your email marketing strategy today and see your business going great guns!

Tej Kohli stumbled upon this news story on the web. Read on to know what Symantec claims.

Symantec claims its 2009 Internet Security products will have “zero impact” on PC performance.

Norton Internet Security was once infamous for hogging system resources, but has placed significantly less demand on PCs in recent releases.

Now, Symantec claims this autumn’s product refresh will have no perceptible impact on PC performance. “People have told us ’security software is too big, it irritates me, I turn it off when I’m gaming’,” said Janice Chaffin, group president for Symantec’s consumer business in an exclusive briefing with PC Pro this morning.

“Fundamentally, consumers don’t want to be bothered at all. We’ve set as our goal zero-impact security,” she said.

The company has a number of ambitious performance targets for the 2009 products. Installation will take less than a minute, compared to the eight-minute average of today’s products. And the client software will have an install footprint of only 100MB, compared with 2008’s 400MB.

Are customers really bothered about a 400MB install in these days of terabyte hard disks? Symantec’s Con Mallon says it’s largely a symbolic gesture. “We’re trying to do it for perception,” said the company’s regional product marketing director. “If we’re at 400 meg and the guy next door is on 200 meg, they say ‘you’re bloated’.”

Tej Kohli shares an interesting poem! Enjoy

I love my job, I love the pay,
I love it more and more each day.
I love my boss and he’s the best.
I love HIS boss and all the rest.

I love my office and its location.
I hate to have to take vacation.
I love my desk, so drab and gray,
And love those paper piles each day.

I love my chair in my padded cell;
There’s nothing else I love so well.
I love to work among my peers.
I love their leers and jeers and sneers.

I love my computer and all its ware;
I hug it often to show I care.
I love each program and every file;
I even try using it once in a while.

I’m happy to be here, I am, I am…
I’m the happiest slave to my Uncle Sam.
I love this work; I love these chores;
I love the meetings with deadly bores.

I love my job and I’ll say it again,
I even love these friendly men:
These men who’ve come to visit today,
In lovely white coats to take me away!

Tej Kohli business blog brings to you a recent study featured in Pew Internet and American Life .  Here are the prime highlights:

The latest Pew Internet and American Life featured report says that while Americans do product research online, the information they find doesn’t actually affect purchase decisions.

It means that while Americans do product research online in the specific areas of music, cell phones and real estate, they don’t like to think that the information they find online affects their purchase decisions.

Without that little qualifier, the stats are sobering:

* 56% said that they used the Internet to “research” music before buying, but only 7% said that the Internet’s information was a major influence in their decision.
* 39% researched cell phones online, but only 10% said that information was a major influence in their decision.
* 49% researched real estate online, but only 11% said that information was a major influence in their decision.
logically this is like saying “56% of people paid for and read Consumer Reports, but only 7% actually paid attention to what they read” or “only 7% later recognized that Consumer Reports introduced them to new products, gave objective reviews of their features, warned of potential problems with the product or the company and gave recommendations.”

As you dig deeper into the study, you see the real statistics come out. 11% of the general population said the Internet was a major influence in their real estate purchase decision—but 23% of those who used the Internet for research on their real estate decision said it was a major influence. 10% of the general population said the Internet was a major influence in their cell phone purchase decision—but of those who actually used the Internet, 27% said it was a major influence.

Also interesting: the survey found that, while few people go online to comment on the products after purchases, many music consumers (44%) actually go online to connect with the artist, review the music, share it or tell people about it after a purchase.

Tej Kohli business blog hits back with another hysterical piece of humor.
Do you know how Information flows in a corporate hierarchy?
Here is an example:

Memo from CEO to Manager:
Today at 11 o’clock there will be a total eclipse of the sun. This is
when the sun disappears behind the moon for two minutes. As this is
something that cannot be seen every day, time will be allowed for
employees to view the eclipse in the parking lot. Staff should meet in
the lot at ten to eleven, when I will deliver a short speech introducing
the eclipse, and giving some background information. Safety goggles will
be made available at a small cost.

Memo from Manager to Department Head:
Today at ten to eleven, all staff should meet in the car park. This will
be followed by a total eclipse of the sun, which will appear for two
minutes. For a moderate cost, this will be made safe with goggles. The
CEO will deliver a short speech beforehand to give us all some
information. This is not something that can be seen every day.

Memo from Department Head to Floor Manager:
The CEO will today deliver a short speech to make the sun disappear for
two minutes in the form of an eclipse. This is something that cannot be
seen every day, so staff will meet in the car park at ten or eleven.
This will be safe, if you pay a moderate cost.

Memo From Floor Manager to Supervisor:
Ten or eleven staff are to go to the car park, where the CEO will
eclipse the sun for two minutes. This doesn’t happen every day. It will
be safe, and as usual it will cost you.

Memo from Supervisor to staff:
Some staff will go to the car park today to see the CEO disappear.
It is a pity this doesn’t happen everyday.

Goshh… Now this is what you call memo degradation. Poor CEO was reduced to the laughingstock of the entire office.

Security provider Webroot debuted its first data centre in the southern hemisphere to support its expansion into the Asia Pacific market.

Located in the Southern Sydney suburb of Mascot, the data centre represents a $1 million investment in the vendor’s Software as a Service (SaaS) business model in the region.

Anticipating a robust, educated market in Australia, Webroot COO Mike Irwin said that the Sydney data centre was an important milestone in the company’s expansion in the Asia Pacific region.

“Webroot is committed to servicing the Asia Pacific in the long term,” he said.

Webroot’s range of SaaS offerings, including e-mail management and Web content security, will be hosted on the data centre and provisioned via the Web.

Irwin described the SaaS provision model as “security outsourcing”, and expects it to provide customers with security expertise that will give them access to up-to-date, enterprise-level infrastructure.

While the technology market is estimated to grow up to 10 percent per annum, the annual growth of SaaS uptake has been estimated at 60 to 70 percent.

According to Webroot’s Asia Pacific managing director, Charles Heunemann, the SaaS model will appeal to resource-tight IT departments in Australia.

“Your typical IT shop will be trying to get more juice for their squeeze, so they’ll tend to hang on to some of their on-premise infrastructure for perhaps longer than they need to, and the refresh cycles on technology aren’t as rapid as in other jurisdictions,” Heunemann said.

“With the introduction of our new SaaS, a lot of the customers out there can completely leapfrog the whole appliance play and go straight to the cloud and take care of the problem there.”

The $1 million data centre forms part of a $10 million investment Webroot has planned for the Australian market during the next two years.

All products and services will be delivered via Webroot’s channel partner base, which currently comprises nine partners, including Clearswift and WebSecure.

Courtesy:  IT News

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